1031 Green Acres Rd, Eugene, OR 97408 +1 541-338-0856
[email protected]

Cookie Policy

Last Updated: May 22, 2026

1. Introduction

Welcome to Taco Time ("we," "us," or "our"). This Cookie Policy applies to our website located at tacotime-food.digital and explains in detail how we use cookies and similar tracking technologies when you visit, interact with, or make use of our website and online services.

We are committed to being transparent about the technologies we use. This policy is designed to help you understand what cookies are, why we use them, and the choices you have regarding their use. We encourage you to read this policy carefully alongside our Privacy Policy and Terms of Service for a complete understanding of how we collect and process your information.

This Cookie Policy complies with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act guidelines on digital tracking and consumer transparency.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. These files are stored in your browser's designated directory and allow websites to recognize your device, remember your preferences, and enhance your overall browsing experience.

Cookies are widely used across the internet for a variety of purposes. They enable websites to function efficiently, help website owners understand how visitors interact with their content, and allow advertisers to deliver more relevant advertisements to users based on their browsing behavior.

In addition to traditional cookies, we may also use similar technologies such as:

  • Web Beacons (Pixel Tags): Tiny invisible images embedded in web pages or emails that track user activity and whether emails have been opened.
  • Local Storage: Data stored locally within your browser that persists even after you close your browser window.
  • Session Storage: Data stored temporarily during a single browsing session that is deleted once you close your browser.
  • Fingerprinting: A technique that collects information about your device (browser type, screen resolution, installed plugins, etc.) to create a unique identifier.
  • SDKs (Software Development Kits): Code embedded in our mobile applications that enable tracking functionality similar to cookies.

For the purposes of this policy, when we refer to "cookies," we mean all of the above technologies collectively, unless otherwise specified.

3. How Cookies Work

When you first visit tacotime-food.digital, our server sends a cookie to your browser. Your browser stores this cookie and sends it back to our server each time you make a subsequent request to our website. This process allows us to identify your device and recognize you as a returning visitor.

Cookies can be classified based on their lifespan:

  • Session Cookies: These are temporary cookies that exist only for the duration of your visit to our website. They are automatically deleted from your device when you close your browser.
  • Persistent Cookies: These cookies remain on your device for a defined period of time (as specified in the cookie's expiry date) or until you manually delete them. They are activated each time you visit the website that set that cookie.

Cookies can also be classified based on who sets them:

  • First-Party Cookies: These are cookies set directly by Taco Time when you visit tacotime-food.digital.
  • Third-Party Cookies: These are cookies set by third-party services that appear on our pages, such as Google Analytics, Google Ads, and social media platforms.

4. Types of Cookies We Use

We use four main categories of cookies on our website. Below is a detailed explanation of each type and its specific purpose.

4.1 Essential Cookies (Strictly Necessary)

Essential cookies are fundamental to the operation of our website. Without these cookies, the website cannot function properly. They enable core features such as security, network management, accessibility, and account authentication. Because these cookies are strictly necessary for the website to work, they cannot be disabled through our cookie management tools without significantly affecting how the website functions.

These cookies do not store any personally identifiable information beyond what is necessary to maintain the session or security of the website.

4.2 Analytics Cookies (Performance Cookies)

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. These cookies allow us to measure and analyze website traffic, identify popular content, track user journeys through our website, and diagnose potential technical problems. The data gathered through analytics cookies helps us continuously improve our website's performance and the overall user experience.

We use Google Analytics, a web analytics service provided by Google LLC, to collect and analyze this data. Google Analytics uses cookies to track user interactions and generate statistical reports about website usage.

4.3 Functional Cookies (Preference Cookies)

Functional cookies enable our website to remember choices you make, such as your preferred language, your location, your login details (if you have an account), and other customizable features. These cookies provide enhanced and more personalized functionality. If you disable these cookies, some or all of these features may not function properly, and you may need to re-enter your preferences each time you visit our website.

4.4 Advertising Cookies (Targeting/Marketing Cookies)

Advertising cookies are used to deliver advertisements that are relevant and engaging to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies are usually placed by third-party advertising networks with our permission. They remember that you have visited a website and this information is shared with other organizations, such as advertisers.

We use Google Ads and may use other advertising platforms to run targeted advertising campaigns. These platforms place cookies on your device to track your browsing behavior across websites and deliver personalized ads based on your interests.

5. Specific Cookies Used on This Website

The following table provides detailed information about the specific cookies that may be placed on your device when you visit tacotime-food.digital:

Cookie Name Provider Purpose Type Duration
_session_id Taco Time Maintains your active session, keeps you logged in, and preserves items in your cart or order preferences during your visit. Essential Session (deleted on browser close)
csrf_token Taco Time Security cookie used to prevent Cross-Site Request Forgery (CSRF) attacks and protect form submissions. Essential Session
cookie_consent Taco Time Stores your cookie consent preferences so you are not shown the cookie banner on every visit. Essential 12 months
user_prefs Taco Time Remembers your website preferences such as language selection, location, and display settings. Functional 6 months
_ga Google Analytics The main Google Analytics cookie. Used to distinguish unique users by assigning a randomly generated number as a client identifier. Enables traffic and session tracking. Analytics 2 years
_gid Google Analytics Used to distinguish individual users and store information about how visitors use the website. Creates a new ID every 24 hours and is used to generate statistical data on website usage. Analytics 24 hours
_gat Google Analytics Used to throttle the request rate and limit data collection on high-traffic websites. Helps manage the number of requests made to Google's servers. Analytics 1 minute
_ga_[ID] Google Analytics (GA4) Used by Google Analytics 4 to persist session state and identify unique users for advanced measurement and reporting. Analytics 2 years
_gcl_au Google Ads Used by Google AdSense and Google Ads to track conversions, measure advertising effectiveness, and store experiment data. Allows us to understand which ads lead to website visits and orders. Advertising 90 days
_fbp Facebook / Meta Used by Facebook (Meta) to deliver advertisements, measure ad effectiveness, and track users across websites that use Facebook services. Advertising 90 days
fr Facebook / Meta Facebook's primary advertising cookie. Used to deliver, measure, and improve the relevance of ads on and off Facebook platforms. Advertising 90 days
NID Google Used by Google to remember your preferences and other information, including your preferred language, how many search results you want displayed on your page, and whether you want Google's SafeSearch filter turned on. Functional 6 months
IDE Google DoubleClick Used by Google's DoubleClick advertising platform to register and report user actions after viewing or clicking one of the advertiser's ads, for the purpose of measuring the effectiveness of an ad and presenting targeted ads to the user. Advertising 13 months

Please note: The cookies listed above represent the cookies commonly used on our website. This list may be updated periodically as our services and third-party integrations evolve. We recommend reviewing this policy regularly to stay informed.

6. Third-Party Cookies and Services

In addition to the cookies we set ourselves, we also allow certain trusted third parties to place cookies on your device when you visit our website. These third parties include analytics providers, advertising networks, and social media platforms. We do not have direct control over the cookies placed by these third parties, and we encourage you to review their respective privacy and cookie policies for more information.

Key third-party services we use include:

  • Google LLC: We use Google Analytics for website analytics and Google Ads for advertising. Google's privacy policy is available at https://policies.google.com/privacy.
  • Meta Platforms, Inc. (Facebook): We may use the Facebook Pixel to measure the effectiveness of our advertising on Facebook and Instagram. Meta's privacy policy is available at https://www.facebook.com/privacy/policy/.

7. How to Manage and Control Cookies

You have the right to decide whether to accept or reject non-essential cookies. There are several ways you can manage your cookie preferences:

7.1 Cookie Consent Banner

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline different categories of cookies. You can update your preferences at any time by clicking on the "Cookie Settings" link in the footer of our website.

7.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options," "Preferences," or "Privacy" menu of your browser. Below are links to cookie management instructions for the most commonly used browsers:

Please note that if you choose to block or delete cookies through your browser settings, you may not be able to access all or parts of our website, and some features may not work as intended.

7.3 Opt-Out Tools for Specific Third-Party Services

You can also opt out of specific third-party tracking and advertising cookies using the following tools:

  • Google Analytics Opt-Out: You can prevent Google Analytics from collecting and using your data by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
  • Google Ads Personalization: You can opt out of personalized Google advertising by visiting Google's Ad Settings page: https://adssettings.google.com
  • Facebook/Meta Ads Opt-Out: You can manage your advertising preferences on Facebook and Instagram through the Ad Preferences page in your Facebook account settings: https://www.facebook.com/adpreferences/ad_settings
  • Network Advertising Initiative (NAI) Opt-Out: The NAI provides a tool that allows you to opt out of targeted advertising from multiple member companies at once: https://optout.networkadvertising.org/
  • Digital Advertising Alliance (DAA) Opt-Out: The DAA's WebChoices tool allows U.S. consumers to opt out of interest-based advertising from participating companies: https://optout.aboutads.info/
  • European Interactive Digital Advertising Alliance (EDAA): If you are accessing our website from outside the US, you can use the EDAA's Your Online Choices tool: https://www.youronlinechoices.com/

7.4 Mobile Device Settings

If you access our website via a mobile device, you can control advertising tracking through your device's operating system settings:

  • iOS (Apple): Go to Settings → Privacy & Security → Tracking, and toggle off "Allow Apps to Request to Track."
  • Android (Google): Go to Settings → Google → Ads, and enable "Opt out of Ads Personalization."

8. Impact of Disabling Cookies

While you have the right to disable or restrict cookies, it is important to understand that doing so may affect your experience on our website. Below is a summary of the potential impacts based on which category of cookies you disable:

Cookie Category Impact of Disabling
Essential Cookies The website may not function properly. You may be unable to log in, add items to your cart, complete an order, or access secure areas of the website. Core functionality will be severely impaired.
Analytics Cookies We will not be able to collect data about how you use our website. This means we cannot track website performance or user behavior for the purposes of improving our services. There is no direct impact on your browsing experience.
Functional Cookies The website will not remember your preferences, such as your language or location settings. You will need to re-enter your preferences each time you visit, and some personalized features may not be available.
Advertising Cookies You will still see advertisements, but they will be generic and not personalized to your interests. You may see the same ads repeatedly, and we will not be able to measure the effectiveness of our advertising campaigns.

9. Do Not Track (DNT) Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT browser signals. However, you can use the opt-out tools described in Section 7 of this policy to limit tracking of your online activities.

California residents may also exercise their rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to opt out of the sale or sharing of personal information. For more information on your California privacy rights, please refer to our Privacy Policy.

10. Cookies and Your Privacy Rights

Depending on your location and applicable law, you may have certain rights with respect to the personal data collected through cookies. These may include:

  • Right to Know: The right to know what personal information is being collected about you through cookies and how it is used.
  • Right to Delete: The right to request the deletion of personal information collected through cookies.
  • Right to Opt-Out: The right to opt out of the sale or sharing of your personal information collected through cookies for targeted advertising purposes.
  • Right to Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.
  • Right to Correct: The right to correct inaccurate personal information collected through cookies.

California residents have specific rights under the CCPA/CPRA. To exercise any of these rights, please contact us using the information provided in Section 12 of this policy, or visit our full Privacy Policy for more detailed information on how to submit a request.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable laws, or our business practices. When we make changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you through a prominent notice on our website or via email.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after the posting of any changes to this policy constitutes your acceptance of those changes.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.

Taco Time — Contact Information

We will make every effort to respond to your inquiry within a reasonable timeframe. For requests related to your personal data rights under applicable law, please allow up to 45 days for a response, consistent with the timeframes required under the CCPA/CPRA and other applicable U.S. privacy regulations.